
About
With nearly 20 years of experience in diverse marketing roles, I launched my freelance business in 2024. My expertise spans on- and offline channels, B2B and B2C, and both public and private sectors.
I'm passionate about helping clients achieve their marketing objectives and deliver measurable results. I've always been driven to make a real difference for the businesses I work with. After nearly two decades in traditional marketing roles, I realised I could have a much greater impact by working directly with clients as a freelancer. This allows me to focus on their unique needs and deliver customised solutions that drive tangible growth.
I'm confident that my experience and expertise can help your business achieve its marketing goals. I'm committed to providing you with the highest level of service and delivering exceptional results. Let's work together to take your marketing to the next level.
For more information read my brochure
Dr Hannah Murphy
The Doghurst Clinic
“I am delighted to share my highly positive experience of working with Tori, who played a pivotal role in the successful launch and marketing of my new private GP practice. Tori's expertise, dedication, and creative flair truly made a stressful time much easier.
From the outset, Tori has demonstrated a superb understanding of my target audience and devised bespoke marketing strategies perfectly aligned with my business objectives. Her insightful research into effective marketing channels — be it local magazines, website optimisation, email marketing, or Google Ads — provided me with a clear and effective marketing plan.
A standout contribution from Tori was her guidance on email marketing and blog creation; She expertly showed me how to craft compelling and engaging content, making sure every communication was meaningful and relevant to my patients. This strategic approach helped build strong connections and saved valuable time for both myself and my audience.
Tori's involvement in building my website was equally invaluable. With her keen eye for design and functionality, she listened to my needs and requirements and ensured the website was not only aesthetically pleasing but also user-friendly and optimised for search engines. This has considerably boosted my ability to attract new patients and solidify my online presence.
Additionally, Tori has excelled in enhancing my social media profile, creating engaging content that resonated with my audience and is building a thriving community.
Beyond her marketing expertise, Tori took initiative by engaging with my system software providers to facilitate solutions for consultation management, exemplifying her commitment to my practice's success.
In short, Tori's comprehensive support, insightful strategies, and unwavering dedication have played a crucial role in the successful launch and growth of my private GP practice. Her brilliance and professionalism make her an invaluable asset, and I wholeheartedly recommend her to any team looking to elevate their marketing efforts.”

Testimonials
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Tori brings the best of digital and human elements of marketing together to deliver amazing customer journeys. She has a truly customer-centric mindset and approach, uses data to drive opportunities, thinks commercially and can explain in real terms how to create a digital marketing action plan and get it done with results. This together with her innate ability to form trusted relationships, her energy and can-do attitude is a powerful combination.
Teresa West, Technology Director, Centrica
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Tori is a great colleague and a true professional. A marketeer who intuitively knows what is required to achieve marketing succes, but nonetheless solidly underpins her plans and strategies with data and insights and in activation relentlessly measures and adjusts campaigns to ultimately achieve the required results. Tori is creative, strategic and fun to work with, a great addition to the team.
Johan den Bakker, B2B Marketing Consultant
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A brilliant marketer and equally brilliant people person/manager. Tori brings energy, creative thinking and candidness to discussions that made sure things to happen. She empowers her teams to get things done and was often seen as a mentor for many in our wider team. I'd recommend Tori for any senior marketing role. She would be a fantastic asset to any team.
Euan Moir, B2B Mobility, Shell