Marketing Services

A well-defined marketing plan is the foundation of any successful business. It outlines your goals, target audience, and strategies for reaching them. I can help you develop a comprehensive marketing plan that aligns with your business objectives and sets you up for success.

My marketing planning services include:

• Market research: I will conduct thorough research to understand your target market, competitors, and industry trends.

• Goal setting: We will work together to define your marketing goals and objectives.

• Strategy development: I will develop a customized marketing strategy that outlines the tactics and channels you will use to reach your target audience.

• Budgeting: I will help you develop a marketing budget that aligns with your goals and resources.

• Implementation: I can help you implement your marketing plan and track your progress.

Effective marketing campaigns are essential for meeting business objectives for example generating leads, driving sales, raising awareness. I can help you design and execute targeted campaigns across multiple channels, including digital, social media, and traditional advertising.

My marketing campaign services include:

• Campaign ideation and development: I will work with you to develop creative and effective campaign concepts.

• Channel selection: I will help you identify the best channels to reach your target audience.

• Content creation: I can create compelling content for your campaigns, including website copy, blog posts, social media updates, and email newsletters.

• Campaign execution: I can manage the execution of your campaigns, including scheduling, ad buying, and reporting.

• Campaign analysis: I will track the performance of your campaigns and make adjustments as needed.

Lead generation is the process of attracting and converting potential customers into leads. I can help you implement proven lead generation strategies, such as content marketing, email marketing, and social media marketing.

My lead generation services include:

• Lead magnet creation: I can create valuable lead magnets, such as ebooks, white papers, and webinars, to attract potential customers.

• Landing page optimization: I will optimize your landing pages to maximize conversions.

• Email marketing: I can develop and implement email marketing campaigns to nurture leads and move them through the sales funnel.

• Social media marketing: I can use social media to generate leads and build relationships with potential customers.

• Paid advertising: I can run paid advertising campaigns to generate leads from search engines and social media platforms.

Account-based marketing (ABM) is a highly targeted approach to B2B marketing that focuses on building relationships with key decision-makers at target accounts. I can help you develop and implement an ABM strategy that drives engagement and generates high-quality leads.

My account-based marketing services include:

• Target account identification: I will help you identify your ideal target accounts.

• Personalised messaging: I will develop personalised messaging for each target account.

• Multi-channel outreach: I will use a variety of channels to reach your target accounts, including email, phone, social media, and direct mail.

• Relationship building: I will help you build relationships with key decision-makers at target accounts.

• Performance tracking: I will track the performance of your ABM campaigns and make adjustments as needed.

Your website is your digital shop front and essential at every stage of the customer journey.

It's important to have a website that is visually appealing, user-friendly, and optimised for conversions. I can help you design and build a website that meets your specific needs and goals.

My website design and build services include:

• Website design: I will create a custom website design that reflects your brand and meets your needs.

• Website development: I will develop your website using the latest technologies and best practices.

• Content management system (CMS): I will use a CMS that makes it easy for you to manage your website content.

• Search engine optimisation (SEO): I will optimise your website for search engines to improve your visibility in search results.

• Website hosting: I can help you find a reliable website hosting provider.

Social media is a powerful tool for connecting with your target audience and building brand awareness. I can help you develop and implement a social media marketing strategy that drives engagement and generates leads.

My social media marketing services include:

• Social media strategy development: I will develop a social media strategy that aligns with your business goals.

• Content creation: I can create engaging content for your social media channels, including posts, images, videos, and stories.

• Community management: I can manage your social media communities and respond to comments and messages.

• Social media advertising: I can run social media advertising campaigns to reach a wider audience.

• Social media analytics: I will track the performance of your social media campaigns and make adjustments as needed.

Search engine optimization (SEO) is the process of improving your website's visibility in search engine results pages (SERPs). I can help you optimize your website for relevant keywords and improve your search engine rankings.  

My SEO services include:

• Keyword research: I will conduct keyword research to identify the terms your target audience is searching for.

• On-page optimisation: I will optimise your website content and structure for relevant keywords.

• Off-page optimisation: I work with you to boost off-page optimisation, for example by building links to your website from other reputable websites.

• Technical SEO: I will ensure that your website is technically sound and easy for search engines to crawl and index.

• SEO reporting: I will track your website's SEO performance and provide you with regular reports.

Content marketing is all about creating and sharing valuable content that your target audience will love. This could include blog posts, articles, infographics, videos, and more.

My content marketing services include:

• Content strategy development: I will work with you to develop a content strategy that aligns with your business goals and target audience.

• Content creation: I can create engaging and informative content for your website and social media channels.  

• Content distribution: I can help you distribute your content to reach a wider audience.

• Content promotion: I can help you promote your content to get more views and shares.

• Content analysis: I will track the performance of your content and make adjustments as needed.

Email marketing is a great way to stay in touch with your customers and promote your products or services. I can help you build an email list and send targeted email campaigns that will nurture leads and drive sales.  

My email marketing services include:

• Email list building: I can help you build an email list of qualified leads.

• Email campaign development: I will develop engaging and informative email campaigns that will resonate with your target audience.

• Email marketing automation: I can automate your email marketing campaigns to save you time and improve efficiency.

• Email marketing analytics: I will track the performance of your email marketing campaigns and make adjustments as needed.

PPC advertising is a great way to drive traffic to your website and generate leads. I can help you set up and manage PPC campaigns on Google Ads and other platforms.

My PPC advertising services include:

• Keyword research: I will conduct keyword research to identify the terms your target audience is searching for.

• Campaign setup: I will set up and configure your PPC campaigns to ensure they are optimised for success.

• Ad copywriting: I will write compelling ad copy that will attract clicks and drive conversions.

• Campaign management: I will manage your PPC campaigns on an ongoing basis to ensure they are performing optimally.

• Campaign reporting: I will provide you with regular reports on the performance of your PPC campaigns.

Your brand is your company's identity. It's what makes you unique and recognisable. I can help you develop and strengthen your brand.

My brand development services include:

• Brand strategy: I will work with you to develop a brand strategy that aligns with your business goals and target audience.

• Brand messaging: I will help you craft compelling brand messaging that will resonate with your target audience.

• Visual identity: I can help you develop a visual identity for your brand, including your logo, colour palette, and typography.

• Brand guidelines: I will create brand guidelines to ensure your brand is used consistently across all channels.

Marketing automation is all about using software to automate repetitive marketing tasks. This can save you time and improve efficiency.

My marketing automation services include:

• Marketing automation platform selection: I can help you choose the right marketing automation platform for your business.

• Workflow development: I will develop automated workflows to nurture leads, promote your products or services, and more.

• Campaign management: I will manage your marketing automation campaigns on an ongoing basis to ensure they are performing optimally.

• Reporting and analysis: I will track the performance of your marketing automation campaigns and provide you with regular reports.

Data is essential for making informed marketing decisions. I can help you track and analyse your marketing data to measure the effectiveness of your campaigns.

My analytics and reporting services include:

• Data collection: I will collect data from your various marketing channels.

• Data analysis: I will analyse your data to identify trends and insights.

• Report creation: I will create custom reports to track your progress and measure the success of your campaigns.

• Data visualisation: I can create data visualisations to help you understand your data more easily.

• Recommendations: I will provide you with recommendations based on your data to improve your marketing performance.

Events are a great way to connect with your target audience in person or online. I can help you plan and execute successful events that will generate leads, build brand awareness, and drive sales.

My event marketing services include:

• Event ideation and planning: I will work with you to develop creative and effective event concepts.

• Event marketing: I will help you market your events to attract attendees.

• Event execution: I can manage the execution of your events, including logistics, registration, and on-site support. For larger events I have a network of trusted event planners I can collaborate with.

• Event follow-up: I can help you follow up with attendees after your events to nurture leads and drive sales.